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Ben shows up in a blue button-down shirt and gets the job.
March - August 2000—The i Turf business model remains mysterious, as does i editorial content, featuring stories such as, "What Color is Water?
Chris realizes he needs more programming power to expand the site's features. He finds a solution to each problem in his friends and freshman-year entrywaymates Sam and Max. The launch also highlights the company's first tagline: "Academic Solutions for Your Demographic." Chris's high school friend Mike serves as our mascot.
May 1999—Spark Notes immediately win over students. This demand pushes the founders to seek their first non-freelance employee to oversee the expansion of Spark Notes.
top of page February 2000—Following a whirlwind tour of numerous suitors' offices on both coasts, the founders agree to sell The Spark and Spark Notes to i Turf Inc.
i Turf, hungry for traffic and eager to become the turnkey solution for teen websurfing worldwide, sees The Spark and Spark Notes as a surefire way to reach its core demographic.
October - December 1999—Pimpin' Cupid has over 1 million users and Spark Notes traffic increases by tens of thousands each week.
The two features make The an attractive web property with millions of hits per week.
Later in September, we move into our first true office at Suite 202, 2285 Massachusetts Ave in Cambridge, MA.
He sees the posting and calls up Sam, who is ensconced in his dorm room preparing for final exams.
Realizing that they already know each other from Kirkland House at Harvard (Max and Sam lived downstairs), Sam offers Justin the job without a formal interview or face-to-face meeting of any kind.
June - August 1999—Max, Sam, Chris, and Justin meet together for the first time June 5, 1999 at the house the founders are renting in Allston, Massachusetts.
Though they're sharing the house with four other roommates, the place becomes The Spark/Spark Notes' first office.